From Russian propaganda to tech addiction, the incentives and excesses of the digital ad business are the cause of much of what ails online discourse.
“Social media platforms tout their ability to target portions of the electorate with direct, ephemeral advertisements — visible only to the targeted individual users,” 15 Democratic senators tell the FEC.
Publishers often complain about the quality of the ads on their sites. Now Fusion Media Group, owner of Gizmodo and The Onion, is giving advertisers an incentive to step up their game.
According to the Price Waterhouse’s latest annual Entertainment & Media Outlook report, with projections for online and offline media advertising markets through 2021, online advertising has already overtaken TV advertising in size, a much more bullish estimate than in last year’s report.
From the first live ad to the first virtual reality broadcast to the first local spots sold on the online broadcast, this game is shaping up as a pioneering one, if not a ratings smasher.
The network explores the viability of two advertising initiatives: inserting on-air ads into older episodes online and using a deeper data “audit” to provide smarter stats.