Nielsen To Analysts: We’ve Created Currency

A top Nielsen executive said the company’s fledgling Online Campaign Ratings (OCR) product is heading toward an industry standard in tracking Internet consumption with metrics similar to TV.

Nielsen Brings TV Metrics To Online Ads

Nielsen said its new Online Campaign Ratings service — which looks to bring TV-style measurement to online advertising, including video — has received a stamp of approval from the Media Rating Council. Tabbed Online Campaign Ratings, Disney networks, Facebook, GroupM and Starcom MediaVest are among the clients using it. The system — which been in test for some time and was announced in September 2010 — hit the market Aug. 15, meaning that MRC accreditation largely parallels the launch.