FTC To Review Influencer Marketing

The Federal Trade Commission is launching a review of its endorsement guides, which set out recommendations for online testimonials and influencer marketing.

Digital ‘Influencers’ Help Reach Young Demo

As networks and studios struggle to reach young audiences in an increasingly fragmented media marketplace, many have turned to so-called influencers — online stars whose value is measured by the size of their Internet followings — as a means of generating awareness.