According to Digiday’s semi-annual poll of predominately digital agencies, brands, publishers and ad networks or intermediaries, the rate of planning television and online video ads together will grow by more than 50% in the coming year.
IHS SCREEN DIGEST RESEARCH
Online TV Revs Hit $1.6B, But Nets Cautious
Major growth of U.S. online television has pushed the business to $1.6 billion in all revenue in 2010. The online revenue rise — a strong 34.2% gain over 2009 — came from both advertising and consumer fee revenues, Still, the big TV networks are moving slowly.
