Growing numbers of young TV viewers have been moving offline for some time. Now, 27% of U.S. online 18-24 year olds watch five or more hours per week online. Also, 29% of those 18-24 years olds watch between one and four hours; 17% watch under one hour, and 28%, watching no video online.
Among online video viewers, about 44% of TV viewers and 31% of moviegoers say watching a preview was the biggest factor in seeing the flick or checking out the show, according to online video technology provider Videology.
In a sign of how online video viewing is gaining a certain parity with linear TV, listings service TitanTV.com is linking with a service that points people to instant Web viewing options.
The preferred “can’t-live-without” method to view videos and watch and search for entertainment remains for 68% of males ages 18-34, according to a recent Frank N. Magid Associates study sponsored by Metacafe. Consumer behavior continues to integrate more video in everyday life. It turns out that 23% of survey respondents watch daily, up from 13% in 2010. Overall, 57% of Internet users watch online videos weekly, up from 50% last year.
Online video usage in the U.S. is up considerably from the same time last year as time spent viewing video on PC/Mac/laptops from home and work locations increased by 45%. Although the number of unique online video viewers only increased by 3.1% from last January, level of activity was up as viewers streamed 28% more video and spent 45% more time watching. Total video streams also saw significant year-over-year growth, up 31.5% to 14.5 billion streams.