Supply-side platform/SSP OpenX is eliminating all resellers and removing all non-TV content from its ad inventory. The moves are part of the launch of TV+, a solution that OpenX claims combines the most powerful aspects of linear and programmatic buying models. The overall aim is to streamline and improve transparency in CTV programmatic buying.
OpenX Technologies Inc., an omnichannel supply-side platforms, has launched TV+, “an ongoing initiative to unlock the full potential of CTV by combining the most powerful aspects of linear and programmatic […]