TVN FOCUS ON SALES

Focus On Advertising | Broadcasters Turn Inward For Automated Sales Solutions

Executives from NBCUniversal Local (Frank Comerford, above), Tegna, Sinclair and Hearst told a TVNewsCheck webinar they’re bedeviled by persistent gaps in the available buying/selling pipeline, which have bogged down the transaction process and added to their expenses. Those woes are leading some broadcasters to bring more of their automated functions in house.

Operative Launches Cross-Screen Sales Option

Operative said it is launching an initiative designed to merge its linear and digital ad sales software, making it easier for its television network, TV station and MVPD clients to sell campaigns that reach target audiences regardless of screen. Comcast’s Freewheel and NBCU units have signed on the initiative, which Operative calls Premium at Scale.