In the year since Oprah Winfrey’s reliably popular talk show went off the air, no program has emerged as a consistent ratings winner to take its place.
PROMAX/BDA STATION SUMMIT
Syndies, Stations In Post-‘Oprah’ Promo Push
At last week’s PromaxBDA Station Summit, syndicators unveiled some of their promotional plans to boost viewership of the various shows vying for the huge audience displaced by Oprah Winfrey’s move from syndication to cable. Celebrity guests, magazine covers, tie-ins to local markets, personal appearances by stars and taking advantage of summer avails are just some of the tactics being brought to bear by promotion teams in markets across the country.
