Think of all the time and effort you’re spending on Facebook. Why? You have to keep your pool of users engaged, to stay connected to them, to keep up with your competitors. Wouldn’t you want to know how to get your Facebook audience over to your newscasts and your websites where the revenue is? What about Facebook Live? Is your station too dependent on it? TVNewsCheck will tackle these and other critical questions during a webinar, Optimize, Monetize Your Facebook Strategy, on June 13 at 2 p.m. ET.
C-level executives from Graham Media (Barr), Raycom (LaPlatney) and the Dallas Morning News (Moroney) will discuss the challenges of maintaining brand identity and monetizing inside Facebook’s walled garden during a TVNewsCheck webinar: “Optimize, Monetize Your Facebook Strategy.” Set for Tuesday, June 13, at 2 p.m. ET, the webinar, which will also feature Jason White, Facebook’s manager of U.S. news partnerships, will confront the challenges of migrating audiences from Facebook back to media’s owned and operated platforms.