Oracle Advertising said it is collaborating with Dish Media to target addressable advertising campaigns reaching Dish TV and Sling TV subscribers. Oracle also said it has created 110 new connected TV-specific audience segments to help marketers reach consumers based on over-the-top streaming viewership and CTV device ownership.
A U.S. plan to force the sale of TikTok’s American operations to a group including Oracle and Walmart has been put on hold indefinitely, people familiar with the situation say, as President Biden undertakes a broad review of his predecessor’s efforts to address potential security risks from Chinese tech companies.
Oracle Corp.’s data cloud and measurement business said it detected a new instance of fraud in streaming television that likely impacted millions of dollars in advertising spending, signaling a growing problem for advertisers as they move more dollars into the medium.
The case before the justices Wednesday has to do with Google’s creation of the Android operating system now used on the vast majority of smartphones worldwide. Google says that to create Android, which was released in 2007, it wrote millions of lines of new computer code. But it also used 11,330 lines of code and an organization that’s part of Oracle’s Java platform.
ByteDance and Oracle Corp issued conflicting statements on Monday over the terms of an agreement they reached with the White House over the weekend to allow TikTok to continue to operate in the United States, casting doubt on President Donald Trump’s preliminary blessing of the deal.
Exclusives
The saga of TikTok had everything: Ominous threats of surveillance. A forced fire sale. Threats of retaliation. Head-spinning deal terms that morphed by the hour. Dark horse bidders and a looming deadline. Now, as the dust settles on the weeks of drama over the social media app, investors and others are asking what it was all for. The answer? A cloud computing contract for the Silicon Valley business software company OracleT, a merchandising deal for Walmart and a claim of victory for President Trump.
Trump said the proposed deal between Oracle and Walmart will result in a new company likely to be based in Texas. “I have given the deal my blessing,” he said. “If they get it done, that’s great. If they don’t, that’s OK too.”
Senate Republicans and others criticized the latest plan to allow TikTok to continue operating in the United States, citing national security concerns.
TikTok’s owner ByteDance has chosen Oracle over Microsoft as its preferred suitor to buy the popular video-sharing app, according to a source familiar with the deal.
Oracle, an enterprise software giant, is in talks to acquire social media company TikTok’s U.S., Canadian, Australian and New Zealand assets, according to a person familiar with the matter. Oracle is working with a group of U.S. venture capital firms that already have a stake in TikTok, said the person.
The two create new segments designed to allow brands and agencies to extend their TV advertising reach and build frequency with mobile and desktop.
Oracle is helping Charter Communications deliver targeted ads to the cable TV giant’s 16.5 million subscribers. The endeavor marks Oracle Data Cloud’s first foray into the addressable television space and is designed to complement its recent agreement with smart TV ads player Simulmedia.
To kick off what should lead to more partnerships like it, the company’s Data Cloud division has joined with linear TV data firm Simulmedia. Oracle hopes the pair-up will coax advertisers still spending big bucks in TV to look to its platform and audience-linked transactional data offerings, typically employed for digital advertising, before planning TV media buys.
TV audience targeting platform Simulmedia has struck a deal with Oracle Data Cloud — the big in-store/consumer purchasing data service — to provide data-driven linear TV advertising deals.
Oracle says it has signed an agreement to purchase library and archive management provider Front Porch Digital. Terms of the deal were not disclosed. According to Oracle, Front Porch Digital’s management team and employees are expected to join Oracle and continue in their current capacities.
