Walt Disney’s ABC has sold more than three-quarters of its commercial inventory for its Feb. 24 broadcast of the glitzy awards fest, according to Jerry Daniello, SVP, entertainment brand solutions, for Disney ad sales, pacing ahead of its progress at this time last year. He declined to comment on the price of a spot in the event, but two media buyers familiar with negotiations for advertising in the event say ABC is seeking between $2 million and $3 million for a 30-second spot.
ABC is nearing sell-out of its advertising inventory for its 2015 broadcast of the annual awards from the Academy of Motion Pictures Arts & Sciences, according to two media-buying executives and other people familiar with the situation, even though it is seeking what may be some of the highest prices ever charged for the event. ABC is seeking around $1.9 million for a 30-second spot in the program, these people said.
Los Angeles Is Going Ape Over Oscars
The Academy Awards pump up the media economy in Los Angeles at this time every year. TV and radio see a flood of spending as the studios behind the year’s best films buy ads to woo voters in Hollywood in the months and weeks leading up to the event. Local spots during the Oscars telecast were selling for $350,000 months before the nominees were even announced, which buyers say is higher than any other market.
Strong advertising demand for this year’s Academy Awards program on ABC will top last year’s $88.3 million advertising totals. Thirty-second commercials have been priced at $1.8 million, and could easily push totals near the $100 million mark.
The 2014 show, to be hosted by Ellen DeGeneres, drew record prices of $1.9 million for a 30-second spot.
GM says it will return to the Academy Awards telecast with an ad to be chosen from a contest judged by Spike Lee, Linus Karlsson and others.
Exclusives
SCRANTON, Pa. (AP) — A northeastern Pennsylvania TV station is refusing to run a commercial for the real-life Dunder Mifflin paper brand. Quill.com produces a line of paper products inspired […]
