How To Sell Local OTT Advertising

Erin Overstreet, VP of digital sales at Gray Television, explains how to frame the advantages of OTT advertising for local clients, the need to break down broadcast and digital sales silos and the importance of simplicity in the process. This is the latest installment of How To, a TVNewsCheck original video series that solicits innovative, practical and actionable advice from TV experts in news, technology, sales and marketing.

Fox TV Stations’ OTT Ad Sales Business FLX Off To A Fast Start

Although Fox Television Stations was a bit late to the party starting an OTT advertising selling business compared to other station groups, it is now coming on strong since the first of the year with its FLX operation. Ad sales deals have doubled since the first of the year, says Michael Page, VP of digital sales for Fox Television StationsSome 300 campaigns have run since January.

Viamedia Sees Sharp Rise In Political Advertising

Viamedia, the large, independent ad sales management company for local cable, OTT, streaming and video, is seeing a 200% increase in political revenue when it comes to its average revenue per subscriber versus that of 2016.


OTT Ad Impressions Spike During COVID Crisis

Streaming executives from E.W. Scripps, NBCUniversal Owned Stations, CBC and Sinclair say the pandemic drove record numbers to their streaming sites, boosting ad impressions and creating more inroads to advertisers.

Brian Lin Joins OTT Ad Solutions Company MadHive As Chief Product Officer

MadHive, an OTT advertising solutions company, today added Brian Lin as chief product officer. This comes on the heels of MadHive’s local reach extension products growing revenue and expanded partnerships with broadcast giants, the company said. “We are seeing explosive growth in OTT and local, and we have an exciting opportunity to avoid some of […]

Roku Signals Growth Ambitions With OneView

Roku has revamped its ad platform on its quest to dominate the over-the-top advertising ecosystem. The company has rolled Dataxu into a new ad platform, OneView, that it says will let advertisers plan, buy and measure campaigns across digital devices in four out of five U.S. homes—including non-Roku households.

Discovery, Gamut Partner On Local OTT Adv.

Discovery Inc. has partnered with localized digital advertising solutions company Gamut to offer premium local-market OTT inventory ad sales in the United States. Cox Media Group-owned Gamut will have access to premiere seasonal events airing across Discovery’s top-tier networks (no specific show titles available as yet).

Fraud In OTT Advertising

AdLedger, a nonprofit consortium using blockchain and cryptocurrency to fight fraud, released a report Wednesday showing that 18% of the 8 trillion ad requests for OTT inventory are fraudulent. The report also found that the three main types of fraud plaguing OTT are misrepresentation, similar to domain spoofing in digital (where unscrupulous ad networks or exchanges obscure the nature of their traffic to resemble legitimate websites); app-based fraud, when the same OTT app shows a high rate of constant activity; and device-based fraud.

18% Of OTT Ad Inventory Called Fraudulent

MadHive recently took a look at OTT advertising requests in the open marketplace and discovered that a large percentage of them were suspicious.


Broadcasters See Local Rev Stream In OTT

Executives from E.W. Scripps, Sinclair and Nexstar say there’s strong revenue potential in streaming their local content, provided they find scale and their sellers train up and buy in to OTT’s TV-like qualities.

Magna: OTT Ad Market Approaches $4B

OTT video ad spending is expanding at the fastest rate of any major medium and will approach $4 billion this year and $5 billion next year, according to a revised advertising forecast from IPG Mediabrands Magna Intelligence unit.

John Vilade To Head Premion Ad Sales

Premion, Tegna’s CTV/OTT advertising solution for regional and local advertisers, named John Vilade its new head of sales and vice president. Vilade joins Premion from TRUSTX, where he was chief revenue officer. He is responsible for leading Premion’s national and regional sales organization and driving revenue growth, go-to-market development and execution. Vilade is based at Premion’s […]

Tegna’s Premion Giving OTT Refunds

Premion, the seller of OTT advertising inventory for a number of platforms, says it is refunding money to advertisers for specific campaigns that ran during 2018 due to “system issues.” Premion, owned by Tegna, says its Premium Audience Selects segments have “not been delivered correctly,” and that it affects up to 17% of Premion total revenue.

Sinclair Launches Data-Driven OTT Ad Platform

CompulseOTT, a division of Sinclair, is an advanced video ad delivery platform that enables advertisers in local DMA’s to target viewers of OTT TV programming.