Comscore today announced the renewal of its local OTT measurement partnership with Sinclair Compulse360, a local OTT content and advertising platform. As a part of this agreement, Comscore will provide currency-grade, independent third-party validation and measurement for all of Compulse360’s OTT campaigns, with both local market and national volume reported for their clients “We launched […]
The coronavirus pandemic has shined a spotlight on the power of over-the-top TV. With consumers sheltering in place, consumption of ad-supported OTT has increased by over 60%. The combination of larger audiences and OTT’s precision targeting capabilities have led TV advertisers to shift more of their budgets to OTT. To help advertisers take full advantage of the efficiency and flexibility of OTT, Tru Optik, a provider of omnichannel audience segmentation and privacy compliance across ad-supported OTT, […]
