Comscore today announced the renewal of its local OTT measurement partnership with Sinclair Compulse360, a local OTT content and advertising platform. As a part of this agreement, Comscore will provide […]
The coronavirus pandemic has shined a spotlight on the power of over-the-top TV. With consumers sheltering in place, consumption of ad-supported OTT has increased by over 60%. The combination of larger audiences and OTT’s precision targeting capabilities have led TV advertisers to shift more of their budgets to OTT. To […]
