Here are the complete videos from TVNewsCheck’s second annual OTT News Summit, from keynote interviews with Bloomberg QuickTake’s Jean Ellen Cowgill and CBS News Digital’s Christy Tanner to sessions on programming, discoverability, ad tech and monetization.
TVNewsCheck‘s Michael Depp and Harry Jessell unpack what matters about E.W. Scripps’ acquisition of Ion Media and recap last week’s OTT News Summit, which spotlighted the “operational agility” of streaming news in a year of surging pandemic audiences.
Streaming executives from E.W. Scripps, NBCUniversal Owned Stations, CBC and Sinclair say the pandemic drove record numbers to their streaming sites, boosting ad impressions and creating more inroads to advertisers.
Christy Tanner, EVP and GM of CBS News Digital, says the OTT landscape has space for plenty of news organizations to connect with viewers. The lack of a common third-party currency is keeping competition’s ferocity away — for now.
Executives from CNN, Sinclair, Fox Television Stations and Gray Television say COVID-19 has tested the capacities of their streaming workflows and found them even more adaptable and robust than they imagined.
Without a consistent measurement currency, viewers’ streaming ad experience is being impaired by the fragmented data reported back to advertisers. “We need Nielsen ratings or something of the equivalent manner to get people comfortable with a single measurement style,” says Newsy CEO Blake Sabatinelli.
Executives from Newsy, CBC and Fox Soul have seen record-high pandemic viewership, but they have to maintain a strong ground game in making sure their OTT channels are visible and top-of-mind for new potential viewers. “Operational minutiae” is key to maintaining that visibility in a crowded ecosystem of different platforms and apps, they say.
Executives from CNN, ABC News, E.W. Scripps, Gray and Yahoo say the 2020 election provides them an opportunity to build on the audiences surges they’ve seen on their streaming platforms since the pandemic.
Executives from Nexstar, Newsy, CBS Local Digital and Local Now will assess ad technology’s performance amid the pandemic’s growing streaming audience at TVNewsCheck’s virtual OTT News Summit on Sept. 24. Register here.
Panelists from NBC, CBS, Graham and Fox will tackle the challenges of launching new content and adapting streaming programming in a year upended by COVID-19 and explosive protests at TVNewsCheck’s virtual event on Sept. 22. Register here.
News leaders from CNN, ABC News, E.W. Scripps, Gray Television and Yahoo Finance will explore the programming options enabled by the 2020 election at TVNewsCheck’s virtual event on Sept. 23. Register here.
Panelists from Fox Soul, Newsy and CBC will share how they find new viewers in a crowded streaming ecosystem abounding with choices. Register here.
The EVP and GM of CBS News Digital will be the Sept. 25 closing keynote interview at TVNewsCheck’s virtual conference, focusing on streaming’s monetization prospects and the changing dynamics for AVOD services in a crowded marketplace. Register here.
Executives from CNN, Sinclair, Fox Television Stations and Gray will reveal how they’ve kept their news streaming amid a pandemic and the optimal approaches to iterating on multiple devices. Register here.
Jean Ellen Cowgill, GM of Bloomberg’s soon-to-launch streaming service, will headline TVNewsCheck’s virtualized OTT News Summit in a keynote interview unpacking QuickTake’s approach to reaching a younger, larger demographic for global business news. Register here.
ABC News’ Kaizar Campwala, CBC’s Roma Kojima, Graham Media’s Jonathan Beard and Tribune Broadcasting’s Kerry Oslund will make up a panel examining some of streaming’s more vexing challenges at TVNewsCheck’s OTT News Summit on June 11. The Weather Channel’s Michael Senzon will moderate.
CBS Interactive’s Ashutosh Nayak, CNN’s Rajin Persaud, CBC’s Roma Kojima and Local Now’s Jeremy Jones will make up a panel examine the pros and cons of building streaming technology in house or working with outside vendors at TVNewsCheck’s OTT News Summit on June 11. Frost & Sullivan’s Dan Rayburn will moderate.
Dave Francois of E.W. Scripps.; Anthony Katsur of Nexstar; Erin Overstreet of Gray Television; and Alan Blackburn of KSL-TV Salt Lake City will offer insights into their experiences in “Monetizing OTT: Ad Sales and Subscriptions” at TVNewsCheck’s annual conference on June 11.
CNN’s Rajin Persaud, CBS Interactive’s Christy Tanner, Newsy’s Blake Sabatinelli and Fox News Channel’s John Fiedler will speak on the “Creating the Right News Content Nationally” panel at TVNewsCheck’s OTT News Summit on June 11.
Sinclair’s Scott Ehrlich, Cox’s Ian Stinson, CBS’s Adam Wiener and Gray’s Erin Overstreet will offer insights they’ve gained into local news audience behavior, optimal OTT content and programming decisions, backend tech challenges and monetization opportunities at TVNewsCheck’s OTT News Summit on June 11.
Katie Larson will outline the OTT ecosystem for news organizations, from audience growth, demographics and expectations to evolving market dynamics for content providers and, most important, monetization potential.
Jon Steinberg is CEO and founder of Cheddar, a two-year-old OTT business news service. “He has vital lessons to share with the industry, from branding and content decisions resonating with younger viewers to monetization strategies, including OTT bundles, essential for survival in the OTT space,” says TVNewsCheck Publisher Kathy Haley. The first OTT News Summit in New York on June 11 will explore all elements of the OTT value chain for news organizations.