Disney+, Apple TV+, HBO Max and Peacock will spur growth in a market that was worth around $130 billion in 2019, ABI Research says.
U.S. revenue from all OTT (over-the-top) platforms will continue to rise over the next four years at a more than 10% compounded annual rate — with global OTT business seeing stronger 15% hikes. Total U.S. OTT revenue will grow at a 10.3% compounded annual growth rate to $23.7 billion to 2023. It was $14.5 billion in 2018, according to PwC (PricewaterHouseCoopers).
