Apple will introduce a retooled, more ambitious Apple TV on Wednesday marking a new seriousness for the company in the competitive “living room” market. Among its upgrades are a new remote and greater support for apps and games, which could position the device against mainstays like the Xbox and Playstation.
One discovery: many subscribers are opting to stream the network’s live feed, instead of seeking out on-demand programming. “The livestreaming has done better than we expected,” said President David Nevins of the feature, something which HBO Now doesn’t offer. “As people are discovering Showtime, a lot of them just want to see what’s on the livestreaming, so they’re watching it there.”
The Wall Street Journal is reporting that big broadcast TV networks and their affiliates are wrangling over which of them will be the ones to negotiate with the new generation of direct-to-consumer streaming services and what each side’s split should be. WSJ subscribers can read the full story here.
According to The NPD Group, half of Internet-connected homes in the U.S. have a device that connects their television to the Internet (the tally includes Internet-enabled TVs, as well as separate devices Blu-Ray disc players, video game consoles and commercial streaming media players, that use the TV as a screen). In total, 46 million homes had some sort of connected-TV device in the second quarter of this year, up four million from the same period last year, according to NPD.
Viewing with over-the-top streaming devices on connected TV sets is rising sharply — 380% in the first quarter of this year — yet engagement in ads on these platforms remains low, according to a recent study by Freewheel cited by the ANA/BrightLine research.
This year’s annual tech gathering in Amsterdam has an ambitious agenda including tackling shifting business models and new viewer behavior; how broadcasters are beginning to adopt the Netflix on-demand, streaming model with their own online offerings; challenges in delivering new mobile broadcast platforms; the latest OTT developments as well as up-to-the-minute status reports on ATSC 3.0 and Ultra HD.
More than half say they spend part of their video time on over the top networks, including a growing number of Spanish-dominant Hispanics. Adriana Waterston, SVP of marketing and business development at Horowitz Research, talks about what recent research findings mean for media buyers and planners, how Hispanics can be targeted using this information, and why Spanish-language offerings are finally going up.
The nation’s biggest online video distributors would rather the FCC not do them any favors by regulating over-the-top services like it does cable. Representatives from Microsoft, Amazon and Apple, companies that haven’t been regulated by the FCC, have been increasing their face time at the FCC to keep the agency from advancing a proceeding that would regulate some OTT services like facilities-based multichannel video distributors.
CBS All Access — CBS’ standalone digital video streaming service — will expand its live local TV station feeds to 75% of U.S. TV homes. The $5.99 a month platform, that launched last October, will now cover 124 markets across the country. Forty affiliate groups have signed up along with the 14 owned-and-operated CBS stations.
Revenue from “premium” U.S. OTT services will grow from $4 billion in 2014 to somewhere between $8 billion to $12 billion in 2018, according to a study conducted by London’s MTM and commissioned by online video service providers Ooyala and Vindicia.
This fall, 112 TV stations will begin streaming their newscasts through the NewsOn app, one of a number of planned OTT alternatives. Verizon Digital Media Services is also talking with affiliate owners about programming directly over the Internet. All are moves to adapt to viewers looking to watch TV on their own schedules.
Where Barry Diller’s Aereo failed, Apple is hoping to succeed. The Cupertino, Calif., tech firm is making broadcast networks the centerpiece of its cable-killer TV app — and talks with all four networks are rapidly gaining momentum. ABC, CBS, Fox and NBC are close to obtaining the right to negotiate with Apple on behalf of their affiliates, sources say, with the nets promising their stations a share in the added revenue the Apple streaming product will produce.
The new live-streaming subscription service from HBO is part of a trend. Television channels are going rogue — dealing directly with cable customers. If this model is successful, expect major production companies (think Disney) to follow suit.
The OTT era has begun at Showtime. The premium cable network launched its new stand-alone streaming service Tuesday. The service, which is also called Showtime, is available for $10.99 per month via Apple, Roku, PlayStation Vue and Showtime.com. Hulu subscribers can add Showtime at a discounted rate, for $8.99 per month, on top of Hulu’s $7.99 monthly fee.
Lifetime will soon launch the Lifetime Movie Club, a Web streaming service of its signature melodramatic movies. The service will feature a rotating pool of 30 movies for $3.99 a month, refreshing the selections every week.
Newsy, a video news provider owned by the E.W. Scripps Co., has been expanding the breadth of its over-the-top offerings, including a completely revamped (and home built) Roku channel. Its consumers are spending more time with Newsy on OTT than other channels, and are more likely to let its story stream run than users on desktop or mobile.
A Deloitte study of U.S. pay TV subscribers in 2014 found that a majority preferred to subscribe only to the channels they watched regularly. This was not the case two years earlier, when 50% of subscribers preferred to pay for a package of channels, even if they didn’t watch all of them on a regular basis.
For TV consumers, the ideal new digital a la carte TV service isn’t getting hundreds of traditional TV channels — more like a dozen and a half. A new first quarter 2015 survey from TV search company Digitalsmiths, a TiVo-owned unit, says consumers ideally want a package of 17 channels, with the ideal monthly price of $38.
Midwest Television-owned CBS affiliate KFMB San Diego (DMA 28) today launched on CBS All Access, CBS’s subscription video on-demand and live-streaming service. For $5.99 a month, CBS All Access subscribers in the San Diego market are able to watch complete live streaming telecasts of CBS programming, CBS News 8 and other KFMB shows including Dr. […]
New research shows that TV homes with broadband are increasingly signing onto over-the-top TV service — with and without traditional pay TV services. In the U.S., 57% of current traditional pay TV providers have an OTT video service, while 7% (8.4 million U.S. homes) have an OTT service but no pay TV services, according to Parks Associates. Globally, Parks says revenue from OTT service will more than double in four years, reaching $19 billion in 2019 from $9 billion in 2014.
A recent study by Ooyala, Vindicia and Parks Associates finds that consumers want more OTT content — and it has to be good, recent and plentiful.More than 70% of consumers state that they subscribe to these services due to specific titles available through the service, and over one-third of consumers do so in order to access original content.
Another day, another set of announcements that seem to herald the end of cable TV. But Wednesday’s news that the NFL would finally live-stream a game and that Showtime would be available as a streaming service through Apple only highlight that some aspects of the cable TV model are not going to die easily.
The cable channel said Wednesday that it will begin streaming on July 12 for $10.99 a month on all Apple devices, including the iPad, iPhone and Apple TV. CBS Corp., which owns Showtime, said it will be available on non-Apple devices soon.
HBO Now, the online-only version of Time Warner Inc.’s premium pay TV channel, will join Google Play’s lineup, adding another distributor as it seeks to reach young viewers.
It seems that with each passing week there’s a new over-the-top streaming service that allows consumers to directly access video for a fee without the need for a pesky cable-bundle subscription. As major media organizations look to develop OTT offerings, many are finding it’s no easy task to build the backend infrastructure required. So at the center of many of these new streaming outlets is one company: MLB Advanced Media.
If Apple launches a TV service, it won’t be the first company to offer TV subscriptions over the Web. But it wants to offer at least one thing rivals don’t have: Widespread access to live programming from local TV stations.
A new report from Juniper Research finds that subscribers to streaming over-the-top services will grow from 92.1 million in 2014 to 333.2 million globally by 2019. The trend will be driven by connected TVs and streaming devices, the report finds.
Over-the-top TV platforms may be growing, but OTT providers may not be getting an apportioned amount of revenues from users. A third-quarter 2014 survey says 11% of all U.S. broadband home relying exclusively on shared OTT accounts when using subscription OTT services, according to Parks Associates.
Johannes Leonardo has picked up the account for Sony’s new PlayStation Vue streaming TV service after a review that began last fall, according to people familiar with the situation. The cloud-based TV service, delivered through Sony’s PS4 and PS3 consoles, has been available in initial markets such as New York, Chicago and Philadelphia since March, and limited promotion has appeared in those areas. A national campaign is expected to begin later this year as Sony gains rights to TV stations in other markets and the service expands.
CBS continues to build out the over-the-top All Access video-subscription service, announcing deals Thursday with 13 additional station groups to provide live-streaming of local affiliates.
RBC Capital Markets securities analyst David Bank says the growth of smaller, less expensive packages of TV networks could alter the current cable business model. But, he says, both the trend and its impact on traditional programmers are “somewhat overstated.” Programmers, he says, particularly broadcasters, will handily adapt and survive.
The news that the network is going to let people binge-watch the entire new David Duchovny series immediately following the debut of the first episode over the air reduces the NBC affilates — and the O&OS — to carnival barkers. If broadcasting is going to continue to thrive, the networks need to give it their full attention. For its part, NBC should be sharply focused on improving primetime, it should not be dabbling in the binge-watching business.
Will the availability of over-the-top services, which deliver pay TV content directly to subscribers rather than forcing them to sign up for cable or satellite, result in fewer cable and satellite subscriptions? That’s been the big question ever since HBO became the biggest network to launch an OTT service earlier this month. Brett Sappington, director of research at Parks Associates, talks about the impact of OTT services, how they will impact pay TV and what the future of OTT services will be.
Calkins Media and its Chief Digital Officer Guy Tasaka have retooled its Amazon Fire OTT app to allow for more monetization and discovery opportunities. It has also overhauled its mobile app at WWSB Tampa, Fla., resulting in a 900% increase in video views. The revamped version has since been rolled out at Calkins’ WAAY Huntsville, Ala., and WTXL Tallahassee, Fla.
The complaint filed today in New York’s state Supreme Court alleges Verizon is breaching its contract with ESPN, owned by Walt Disney Co., by unbundling the sports channel from the main programming line-up of Verizon’s FiOS TV.