Out-of-home viewership lifted this year’s Super Bowl audience by at least 20.7%, depending on the demographic, according to data collected by media-and-marketing-research firm Arbitron. Using data based on a panel of 70,000 people, Arbitron determined that audiences in two key advertiser-desired demographics increased significantly when viewers watching Super Bowl XLVI away from their own TV sets were taken into consideration.
our-of-home viewing
April 24, 2024
Editor on Duty: Mark K. Miller
Stay Connected
Subscribe
Events
-
Streaming Revenue Strategies for Local TV
16 May 2024
-
Collaboration and News Production in 2024
23 May 2024
- View more events