TECH SPOTLIGHT
Outsourced Master Control Drives NBC O&Os
After going it alone for eight years, NBC Owned Television Stations outsourced its master control centralcasting to Encompass Digital Media. From a single hub in Atlanta, Encompass handles basic master control chores for the 10 NBC O&Os — their main channels as well as their subchannels as well as six of NBCUniversal’s Telemundo stations. The classic hub-and-spoke centralcasting model runs on the Snell Group’s Morpheus software-based automation and media management system.
The Granite-owned ABC affiliate in Buffalo, N.Y., will switch its hub/master control operations to an out-of-town company, Encompass Digital Media of Atlanta. The changeover, which is expected to result in about 10 lost jobs, is expected to be completed by early October.
