Comscore today announced an agreement to provide Ovation, an American television network dedicated to celebrating and supporting all forms of art and culture, with Comscore’s industry-leading video-on-demand (VOD) audience measurement. Under the agreement, Ovation will have access to Comscore OnDemand Essentials, Comscore’s currency measurement service for VOD, in the U.S. to better understand precise census-level measurement of VOD programming and leveraging […]
Interpublic’s Mediabrands unit has formed an alliance with more than 15 minor TV networks to develop and organize data and technology that would enable the agency and its clients to buy their advertising inventory programmatically. The initiative, which is being led by Mediabrands’ Magna Global unit, so far includes more than 15 networks, about half of which are not even measured by Nielsen.
LOS ANGELES (AP) — James Franco has discovered Ovation. So have Jon Hamm and Vogue’s Anna Wintour. Now the cable channel is counting on a program lineup including those glittery names, along with unexpected artists, to convince viewers that arts programming can be expansive and engaging. Or, as executive Robert Weiss puts it, Ovation isn’t […]
Arts cable network Ovation has named Randy Rovegno vice president, content distribution marketing. Rovegno reports directly to Brad Samuels, EVP of content distribution and is based in the company’s Santa Monica, Calif., headquarters. In his new role, Rovegno will lead Ovation’s business-to-business affiliate communications efforts and the development of the network’s distributor partnership marketing programs. […]
Charles Segars, CEO of arts channel Ovation, says that the rules on retransmission consent are nearing 20 years of age and that the massive changes in the media world have rendered them obsolete. In particular, he says bundling is squeezing both MVPD channel space and cash from independent programmers.
Ovation today elevated Liz Janneman to EVP, ad sales. Janneman joined the network in April 2009 as SVP of ad sales. During her tenure, Ovation said, the network has doubled its upfront revenue, secured new upfront advertisers and became Nielsen rated as of fourth quarter 2010. “Liz has been a tremendous asset to Ovation,” said […]