Hoping to understand why some people return to cable after cutting the cord, technology reporter Brian X. Chen tried out Sony’s Vue and Dish Network’s Sling TV, both of which were designed to replace traditional cable packages. His takeaway: “Neither streaming service felt like an adequate substitute for a cable package, largely because of content restrictions, broadcast delays and the difficulty of using a game controller with one of the services.”
Of the TV watchers surveyed who said they’re highly inclined to drop their pay TV subscription service, 8.8% are connected TV users, compared to the 3.5% who are non-connected TV users, according to a new report by The Diffusion Group.
Global online TV and video revenues will grow five times its current size, reaching $21.52 billion in 2016, from the $3.48 billion in 2010 — this according London-based media research company, Digital TV Research. A big mover here will come from so-called over-the-top (OTT) alternative TV/video providers that use the Internet to act like terrestrial cable operators and/or satellite programming services.
It’s not about the technology used for delivering TV programming; it’s about the viewer’s ability to access the desired programming at the desired time using the most convenient device or platform for that particular moment. TV Everywhere addresses those needs by allowing customers to take their pay TV subscriptions with them, preserving the traditional business model.