Biggest Growth For TV Ads To Be Outside US

Despite digital video concerns, TV advertising will continue to rise strongly in five years on a global basis, but to a lesser extent in the U.S. Global technology research company Ovum estimates that worldwide traditional TV advertising will climb — on a compounded annual rate growth basis — 28% to $224 billion from $174 billion in 2014. Ovum says the annual rate of growth for revenue will climb around 5% over the next five years.

OVUM RESEARCH

Social TV Heats Up Battle For Living Room

A new survey by Ovum finds that almost three-quarters of TV viewers with broadband access surf the Internet at same time and 38% of those are discussing TV shows on social media.