If you are thinking about dropping your cable/satellite subscription — and really, who isn’t? — one of the necessary exercises is to figure out what network shows you will lose easy access to, and, significantly, how many of them you can get via subscription online video on demand outlets.
Here’s a tale of two broadcasters, undeterred by the economic doldrums, who started new broadcasting-support businesses. Ex-KXASer Larry Watzman created Revnew, which offers stations inexpensive, turnkey promotional campaigns that come complete with slick videos. Linda Wellman, who says she came up with the idea of online/on-air obits as an account executive at WNEM Flint, has gone off to market her own service, DirectObits.tv. “My goal is 70 stations by 2012,” she says.