EBIQUITY ANALYSIS
C3 Ratings Put Advertisers At Disadvantage
While average commercial minute ratings are seen by most advertisers as a significant improvement over program ratings, many marketers are still pushing for a system that measures the audiences for specific spots. They may want to push harder for that advancement, given a provocative new analysis of the so-called C3 ratings system by P.J. Leary, the North American CEO of media audit firm Ebiquity.
