AdGooroo recently assessed paid search advertising in the category, analyzing U.S. Google desktop text ad activity on 43 non-branded video streaming keywords during the first six months of 2017, including terms such as “streaming television,” “streamed tv,” “streaming movies” and “watch television online.” AT&T’s DirecTV Now led all advertisers in clicks on the non-branded keyword group in the first half of 2017, garnering a 14.9% click share.
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Sports Production in a Changed World
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Special Reports
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Broadcast Station M&A
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Spot TV 2021: Total -26%; Core +7.4%
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OTT News Summit 2020
TVNewsCheck presented a virtualized four-day edition of its second annual OTT News Summit in 2020, examining the pandemic’s impact on the streaming value chain and how news organizations can take Read More
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FCC Watch | A Broadcaster’s Guide To Washington Issues
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.
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NewsTECHForum 2020
TVNewsCheck‘s eighth annual NewsTECHForum dove deeply into the news industry’s most pressing technological and journalistic issues.
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Multicasting 2020
Larger multicast networks are retaining their viewers while newer players have successfully rolled out distribution.
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TVN’s Top 30 Television Station Groups
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