AdGooroo recently assessed paid search advertising in the category, analyzing U.S. Google desktop text ad activity on 43 non-branded video streaming keywords during the first six months of 2017, including terms such as “streaming television,” “streamed tv,” “streaming movies” and “watch television online.” AT&T’s DirecTV Now led all advertisers in clicks on the non-branded keyword group in the first half of 2017, garnering a 14.9% click share.
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