ABC has given full season orders to Once Upon a Time and Last Man Standing. Additionally, the network has extended the episode count for Happy Endings to 22 and has ordered five more scripts for the 1960s-set aviation drama Pan Am.
ABC’s ‘Pan Am’ Dips In Second Outing
ABC’s new stewardess drama Pan Am took a hit in its second week. The new show, which had a solid debut last Sunday, fell 19% among adults 18-49 in its second episode and lost more than 3 million viewers. Pan Am averaged a 2.5 18-49 rating last night at 10 p.m., off from a 3.1 for last week’s debut against stronger competition on cable from the baseball playoffs.
ABC will let fly an experiential-marketing stunt to give its drama Pan Am some wind at its back in advance of its Sept. 25 launch. The network is taking a model of one of the airline’s first-class cabins on a mall tour starting this week.
