Another even larger advertising fraud scheme has been detected in the fast-growing but apparently vulnerable connected TV space. Dubbed ParrotTerra, the scam has managed to divert ad dollars by spoofing 3.7 million devices and 2.7 million IP addresses per day. DoubleVerify, a fraud monitoring service, estimates that ParrotTerra was on track to steal $30 million to $50 million.
ParrotTerra
April 24, 2024
Editor on Duty: Mark K. Miller
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