It’s not easy being an indie standalone channel in the era of cord-cutting and “too much TV.” Participant Media learned that the hard way, moving to pull the plug on its three-year-old cable network Pivot TV, writing off a $200 million initial investment and further tens of millions in costs.
Participant Media today announced two promotions of Pivot television executives — Jerry Blake to EVP of business and legal affairs and Carla Lewis-Long to SVP of distribution. Blake will continue to be based out of Pivot’s Los Angeles office, reporting to Participant Media’s Chief Financial Officer Bob Murphy. While Lewis-Long will continue to be based […]
Participant Media announced the change Monday, saying Evan Shapiro had left the company’s cable channel to be succeeded by Kent Rees, who has been the cable network’s EVP of marketing and scheduling.
The new 40 million subscriber millennials-targeted cable network from Participant TV has a name: Pivot. Veteran cable TV executive Evan Shapiro, president of Participant TV, told reporters at an upfront briefing the new network, targeting young viewers 15-34, will start up Aug. 1 with a network tagline: “It’s Your Turn.”
NEW YORK (AP) — Participant Media plans to launch a cable network aimed at viewers 18 to 34 years old with programming it describes as inspiring and thought-provoking. The as-yet-unnamed network is set to start next summer with an initial reach of 40 million subscribers, the company announced Monday. Targeting so-called millennials, Participant is developing […]