Pat LaPlatney, Co-CEO of Gray Television, says there’s “no question” it will be a hard quarter and year ahead for ad sales, but there are signs of hope in new and returning advertisers, along with new categories, later this spring.
Leaders from Nexstar, Gray and Meredith expressed hope that automation and impressions-based selling may help curb a downward trend in spot TV sales, but broadcasters must avoid being “held hostage” to tech companies in the process. L-r: Patrick McCreery of Meredith, Perry Sook of Nexstar and Pat LaPlatney of Gray. (Photo: Wendy Moger-Bross)
The FCC isn’t likely to loosen ownership restrictions anytime soon, said leaders from Nexstar, Gray and Meredith last week, but outside money is likely to continue coming into the industry while the ownership cap holds steady. L-r: Patrick McCreery of Meredith, Perry Sook of Nexstar and Pat LaPlatney of Gray. (Photo: Wendy Moger-Bross)
Executives from Nexstar, Gray, E.W. Scripps and Meredith will weigh in on key issues facing broadcast from regulation to retrans as well as reviewing the outlook on monetizing TV’s future.
The deal will add Community Newspaper Holdings’ 110 newspapers and other publications to Raycom’s portfolio, less seven it has to sell to comply with media ownership rules. Raycom and CNH are principally owned by Alabama state pension fund and based in Montgomery. “There are general administrative costs we can take out of the business,” while taking advantage of content sharing and sales opportunities, says Raycom CEO Pat LaPlatney.
C-level executives from Graham Media (Barr), Raycom (LaPlatney) and the Dallas Morning News (Moroney) will discuss the challenges of maintaining brand identity and monetizing inside Facebook’s walled garden during a TVNewsCheck webinar: “Optimize, Monetize Your Facebook Strategy.” Set for Tuesday, June 13, at 2 p.m. ET, the webinar, which will also feature Jason White, Facebook’s manager of U.S. news partnerships, will confront the challenges of migrating audiences from Facebook back to media’s owned and operated platforms.
The head of Sinclair Broadcast Group makes a powerful argument for ATSC 3.0. He believes it will spawn many enhancements and businesses that will more than justify the “immaterial” cost of implementation, especially the ability to deliver targeted advertising. There’s room for skepticism, but not enough to stop broadcasters from moving briskly ahead with the technology.
At last week’s TV2020 conference, TVNewsCheck Editor Harry Jessell sat down with station group heads Jack Abernethy of Fox, Pat LaPlatney of Raycom, David Smith of Sinclair and Perry Sook of Nexstar for a nuts-and-bolts discussion of the money-making potential of ATSC 3.0. Abernethy liked the technology, but was skeptical about the business models. However, the other three said adopting the new technology is a no-brainer. Said Sook: “It’s the next technological evolution of our business. I think it’s just a matter now of how fast we can roll things out.” Watch the session above.
But three other major stations group heads led by David Smith of Sinclair expressed unqualified enthusiasm for implementing the new broadcast standard, saying it will transform broadcasting into a fast-growing business again. “It’s essential for this industry to survive to have ATSC 3.0 in the marketplace as fast as possible,” said Smith.
One highlight of TVNewsCheck’s Nov. 9-10 TV2020 conference on the prospects for Next Gen TV will be the CEO panel featuring David Smith of Sinclair Broadcast Group, Perry Sook of Nexstar Broadcasting Group and Pat LaPlatney of Raycom Media.
Raycom Media’s new CEO, Pat LaPlatney, has a broad TV background, but it’s his experience in what digital media can offer that led to his succeeding Paul McTear as the station group’s top exec. He says he sees broadcasting, the web, mobile, OTT and other digital media as parts of a whole. Raycom, he says, needs “to aggregate the biggest video audience we can, gather as much data as we can about that audience and go out and sell it aggressively.”
Paul McTear, Raycom Media president-CEO, will retire at the end of June after being with the company from its inception in 1997 and serving as CEO since 2001. He will be succeeded by current SVP Pat LaPlatney who joined Raycom in 2007 and who now oversees all revenue for the company along with the company’s growing digital ventures. In addition, SVP Susana Schuler is being promoted to EVP of content and operations.
The president of Bonneville International takes the seat formerly held by Ray Cole, president of Citadel Communications.
The broadcaster, with its new Raycom Innovation Group, is using digital solutions to confront new challenges to its core business. Joe Fiveash, new corporate VP of digital, strategy and business development, and Pat LaPlatney, group VP, explain the Raycom’s moves in the digital space, including bolstering its digital sales force, making changes to its mobile platform and paying more attention to user data.