Leaders from Nexstar, Gray and Meredith expressed hope that automation and impressions-based selling may help curb a downward trend in spot TV sales, but broadcasters must avoid being “held hostage” to tech companies in the process. L-r: Patrick McCreery of Meredith, Perry Sook of Nexstar and Pat LaPlatney of Gray. (Photo: Wendy Moger-Bross)
Executives from Nexstar, Gray, E.W. Scripps and Meredith will weigh in on key issues facing broadcast from regulation to retrans as well as reviewing the outlook on monetizing TV’s future.
The president of Meredith Local Media succeeds the now-retired Paul Karpowicz. As president, he oversees Meredith’s 17 local TV stations that reach more than 11% of U.S. households. McCreery also oversees MNI Targeted Media, which joined Meredith’s Local Media Group after the acquisition of Time Inc.
Patrick McCreery will have oversight of all the Meredith Local Media Group station operations and general managers and will continue to be based in Phoenix.
Formerly a Meredith station news director and GM, Patrick McCreery now is overseeing the expanding company’s broadcast news and marketing in an unusual paring. “I think those departments need to be in lock step. It’s critical. If your marketing department is not properly marketing your news product, and 10 hours of your product is news, you’ve got a problem.”
Patrick McCreery, VP-GM of KPTV-KPDX Portland, Ore., is promoted to Meredith Local Media Group news and marketing VP. Succeeding him is Andy Delaporte, the duopoly’s sales director.