Two TV stations in Salt Lake City and Minneapolis created their versions of Happy Holiday promos. One might move you to tears and the other might move you to download their app.
MARKET SHARE
Bring Market Share Back, Support TVNewsCheck
I believe in TVNewsCheck and I’ve often joked that I enjoy writing the Market Share columns so much that I would do it for free. And perhaps now is the time to do that, at least for a little while.
Exclusives
In a new campaign from WGN, Nexstar’s independent station in Chicago, a few viewers were surprised with the opportunity to forecast the weather. CJ Dugan, a senior producer at WGN, says he wanted to “highlight that who you get the weather from is just as important as how you get it.”
MARKET SHARE MONDAY WITH PAUL GREELEY
Sisters In Broadcasting: Two CBS GMs Share Family And Network
Two women with deep backgrounds in local TV broadcasting have taken separate paths to rise to the top positions at CBS affiliates in Milwaukee and Philadelphia. The fact that they’re sisters “is really cool for both of us,” they say. (Photo: Kelly Frank and Anne Brown)
KFSN in Fresno, California, created an hour-long documentary examining California’s fentanyl epidemic and released it on streaming platforms a week before its broadcast on television. Why? “That is where we see the future of broadcasting,” says Tim Sarquis, KFSN’s executive producer of content development.
MARKET SHARE
Readers Rave About TVN’s Market Share
TVNewsCheck’s Market Share blogger Paul Greeley is adding oversight of the site’s classified ad platform, Media Job Center. In addition to administering the site, the position includes oversight of sales and marketing for TVNewsCheck’s classified ads.
COMMENTARY BY PAUL GREELEY
Stations Need To Focus Online Efforts Locally
In the wake of criticism that stations’ online coverage of terrorist attacks in Paris wasn’t thorough enough, I’d like to disagree. I don’t think anyone turned to local stations’ websites expecting to see live, up-to-date coverage of that tragedy. And why should they? International news isn’t their thing. Local is where their commitment is and should remain.
