After months of building a newsroom from scratch, CBS’s WWJ Detroit flipped the switch on its first newscasts last week. Adrienne Roark, president of CBS Stations; Brian Watson, VP and GM of WWJ; and Paul Pytlowany, its news director, make the case for how its community-based approach to reporting will differentiate the station. A full transcript of the conversation is included.
The veteran of the CBS Detroit duopoly is the first executive appointed to work on the creation of CBS News and Stations’ local news startup, CBS News Detroit, a full-scale, hyper-local news department that is being built from scratch and will launch later this year.
