Ratings for the brutal mixed martial arts league have steadily risen and so has its appeal to sponsors. It still attracts only certain advertisers, however, who are after men 18-34.
Strong pay-per-view demand for Saturday’s Floyd Mayweather-Manny Pacquiao fight in Las Vegas caused problems for cable and satellite systems, especially when people tried to order at the last second, which delayed the start of the fight. It’s another sting to the reputation of an industry that’s already beset with criticism over poor service and competition from streaming video providers.
