Comcast’s NBCUniversal said Monday that its streaming service Peacock will become the streaming home for its Bravo cable network. Bravo shows will be available on Peacock‘s premium tier on a next-day basis starting in September.
Comcast NBCUniversal’s Peacock streaming service confirmed that it will stream a package of 18 Sunday morning Major League Baseball games starting in May. The games will be surrounded by a pre- and post-game shows, all produced by NBC Sports, which started broadcasting baseball in 1939.
NBCUniversal has added two streaming vets to Peacock’s executive roster, installing Shannon Willett as chief marketing officer and Brian Henderson as EVP of programming. Both are new positions at the company. Willett comes to NBCU from Netflix, while Henderson had been at Hulu.
NBCUniversal’s Peacock is nearing a deal with Major League Baseball for exclusive rights to stream games in a new Sunday time slot, according to people familiar with the discussions, as the league looks to increase digital partnerships. The deal with NBCU would involve a package of 18 games, some beginning at 11:30 a.m. ET and others just after noon, the people said. That would limit the conflict with Sunday games that typically start at 1 p.m., making the telecasts more valuable for Peacock. The games would primarily be played on the East Coast, given the early timing, the people said.
A programming agreement that gives the Walt Disney Co.’s streaming service Hulu access to popular programming from Comcast’s NBCUniversal has been terminated, according to a source familiar with the situation. Insead of appearing on Hulu the day after they air on NBC, shows like This is Us, The Voice and Saturday Night Live will be available on Peacock, the Comcast streaming platform that competes with Hulu.
MLB and NBC Sports have had serious talks about the network broadcasting games this season. If a deal comes to fruition, most of the games are expected to be on NBC’s streaming platform, Peacock.
Peacock has won rights to the American version of the hit British series in what it calls a “highly competitive situation.” The NBCUniversal-owned streaming platform has picked up two seasons of Love Island, with the first set to air in the summer. The show, produced by ITV America’s ITV Entertainment, had aired on CBS for the past three seasons.
NBCUniversal’s Peacock service has yet to score a breakthrough hit comparable to its streaming rivals. But the first-time showrunners of the Will Smith-produced Bel-Air are bullish about their ability to do so, given its iconic roots and the marketing push surrounding its Super Bowl Sunday debut.
Comcast Corp.’s NBCUniversal is finalizing a plan that would drastically change its partnership with Hulu, shifting high-profile programming to its own Peacock streaming platform, according to people familiar with the matter. Starting this fall, new episodes of shows like The Voice, Saturday Night Live and American Auto would no longer be available on Hulu soon after they air as a result of that plan, they said.
NBC Sports’ presentation of the game from SoFi Stadium in Los Angeles marks NBC’s 20th Super Bowl broadcast and the debut Super Bowl presentation on NBCUniversal streaming service Peacock. In addition, Telemundo becomes the first-ever Spanish-language broadcast network to air the Super Bowl.
The TV and digital news veteran oversaw the recent launch of NBC Owned Stations’ local news streaming channels on Peacock.
The number of monthly users of the streaming service — 24.5 million active accounts at the end of 2021 — is already at 75% of the company’s original projection for 2024, including 9 million who are paying for either limited commercials or no commercials. Thus, spending is being ramped up for even faster growth, with profits from the rest of NBCUniversal easily covering a few more years of losses at Peacock.
NBCUniversal said it hired senior Hulu executive Annie Luo as EVP, global partnerships and strategic development for its Peacock streaming service. Luo follows Kelly Campbell, who was head of Hulu and is now president of Peacock. Hulu is controlled by the Walt Disney Co., but NBCU’s parent Comcast owns a minority stake in Hulu. Comcast is expected to sell its stake to Disney, but the two sides are haggling about how much Hulu is worth.
Channels covering Chicago, Philadelphia, Boston and South Florida are available now for free, with additional channels to launch later this year.
His 17-year career at the studio was capped off with an executive stint in content strategy and acquisitions for the Peacock streaming service. Whiting died suddenly on Jan. 4 of cardiac arrest resulting from pneumonia and complications from COVID-19, his family said. He was 45.
NBCUniversal is looking to the 2022 Winter Olympics to give its Peacock streaming platform a boost. The company said Wednesday that it will stream every event live, as well as NBC’s primetime show and studio programming, on Peacock’s premium tier. All paid subscribers (the premium tier costs $4.99 per month with ads) will have access, with no pay TV subscription required.
Following suit of its rivals, streamer Peacock said Thursday that most feature films from sister company Universal Filmed Entertainment Group could debut exclusively on Peacock as early as 45 days after their theatrical release. The big caveat: event pics including next year’s Jurassic World and Minions installments, or Christopher Nolan’s 2023 film, aren’t expected to be part of the 45-day crew.
When the Miss America Pageant (now formally known as the Miss America Competition) returns this year for its 100th anniversary after being scuttled by the coronavirus pandemic in 2020, it won’t air on a traditional television network — the latest indication how TV culture is radically changing in the face of broadband technology that gives entertainment seekers whatever they want at the push of a button. The finale, set to stream on NBCUniversal’s Peacock on Dec. 16 from the Mohegan Sun Arena, with feature a pre-show at 7 p.m. ET followed by a live competition show at 8. For the first time in the pageant’s history, viewers will be able to watch the program live no matter the time zone in which they live.
Comcast Corp.’s NBCUniversal is considering removing much of its content from Hulu and making it exclusive to its Peacock platform, according to people familiar with the matter, as the media giant determines how to best play its hand in the streaming wars. NBCUniversal, which owns one-third of Hulu, with Disney controlling the rest, has to make a decision soon. Under the terms of an agreement with Disney, NBCUniversal has a one-time window to exit from the content-licensing agreement between the two early next year. If it doesn’t exercise the option, the content would remain there until at least 2024.
Today, NBCUniversal Advertising & Partnerships offered what it described as “a couple of key updates on our leading ad-supported streaming service, Peacock.” In the next coming months, two new ad innovations — Pod Bounce and the Highlight Ad — will be launched onto the platform, “continuing NBCU’s commitment to reimagining the commercial experience for both […]
Peacock has a serial TV problem and is counting on a pandemic-delayed pipeline of programming to help overcome it. More than a year after its launch, NBCUniversal’s streaming service lacks the buzzy original TV shows of its rivals or even the fan-friendly Star Trek offerings of Paramount Plus, the ViacomCBS service formerly known as CBS All Access. And while top brass praised Peacock as “headed in the right direction” during Comcast’s earnings call with Wall Street analysts last week, the lack of breakthrough hits, considered key to streamer growth, suggests the service has much work to do before it becomes truly competitive with its rivals.
While urging Comcast to get out of the video business altogether, LightShed Partners’ Richard Greenfield assembles a rather bleak snapshot for the conglomerate’s struggling streaming service.
David E. Kelley is getting into business with another streaming service. The prolific writer and producer has scored a series order at NBCUniversal’s Peacock for a drama titled The Missing. The eight-episode mystery, based on The Missing File by Israeli author Dror A. Mishani, centers on an NYPD detective named Avraham Avraham, who begins to question his humanity when a seemingly routine investigation turns upside down.
The appointment comes two days after Campbell announced that she was leaving Disney’s Hulu, where she had been president. Campbell will join the Peacock leadership team starting in November and will be based in the Los Angeles area. She will report to Matt Strauss, chairman, NBCU’s Direct-to-Consumer and International.
Kelly Campbell, who just abruptly exited as president of Hulu on Monday, has been in discussions with NBCUniversal for a top job at streaming service Peacock. Insiders say under the role being considered, Campbell would report into Matt Strauss, chairman of direct-to-consumer and international at NBCU, who reports to Mark Lazarus, chairman of NBCUniversal Television and Streaming.
NBCUniversal Telemundo Enterprises said it has launched a new Hispanic streaming division that will create content that will mostly live on Peacock, NBCU’s streaming service. The new streaming division is developing more than 50 streaming projects that will start airing in 2022. Romina Rosado, above, was named EVP and general manager of the new unit.
The Fighting Irish football faithful will have to pay up to watch Notre Dame’s home opener against Toledo next month. NBC, which has broadcast every Notre Dame home football game since 1991, will sit out the Sept. 11 matchup in favor of NBCUniversal’s streaming service Peacock. This will be the only Notre Dame game that Peacock will have exclusively; the rest of the Fighting Irish’s home schedule will be available on both Peacock and NBC.