Latest research also shows added features are strong differentiators for manufacturers and retailers.
California canyons and Arizona mountains prove no match for infotainment and non-real-time transmissions from local TV broadcasters with the robust automotive mode ideal for vehicle software and navigation updates.
ATSC President Madeleine Noland weighs in on the technology’s COVID-hampered rollout, the importance of peripheral receiver devices for viewers’ embrace and prospective nontraditional uses cases for the spectrum as a broadcast revenue driver.
In the lead-up to CES, it says the majority of American viewers are expected to have ATSC 3.0 broadcasts available to them by fall.
Trends driven by the pandemic are likely to persist into 2021 and beyond, while transitions to IP infrastructures will accelerate and aging on-prem infrastructure will give way to increased reliance on the cloud. NextGen TV will also likely pick up speed after COVID’s cooling effect on its rollout this year.
Pearl TV and its Phoenix Model Market Partners are rolling out a multimillion dollar, multimarket consumer awareness campaign with local broadcasters who are now transmitting in NextGen TV.
Pearl TV, the consortium of nine station groups working to advance local NextGen TV, has added a new webinar scheduled for Aug. 19 to its ongoing series of ATSC 3.0 webcasts. The consortium split the one-hour content security and protection webinar scheduled for Aug. 12 into two separate 60-minute educational webcasts.
Around 10 markets should be on-air with 3.0 broadcasts by the end of the third quarter and perhaps 20 by year’s end, according to representatives of Pearl TV and BitPath. Broadcasters are also exploring the full capabilities of the NextGen standard with several new initiatives this summer, including the launch of a NextGen-capable smartphone and a trial of advanced alerting capabilities in Washington, D.C. Above, one of the six 2020 LG OLED sets that have earned the NextGen TV logo from the Consumer Technology Association.
Anne Schelle, managing director of Pearl TV, which is coordinating the Phoenix Model Market, said: “The addition of a second transmission facility provides a robust test platform with the power of two transmitters for signal testing by consumer receiver and transmission equipment manufacturers.
Las Vegas and Portland, Ore. will light up their NextGen TV markets in June from their initially-slated late April launch, but the broadcasters and coalition driving the new industry standard forward say major launches will still move ahead this year. The launches will coincide with the arrival in retail stores of the first 3.0-capable sets. Above, six LG sets will bear the NextGen TV logo, including the 55-, 65- and 77-inch class GX Gallery Series 4K Ultra HD models.
Sinclair Broadcast Group is the latest station group and ATSC 3.0 proponent to join the Pearl TV consortium. Sinclair CEO Chris Ripley: “Since the rubber is really going to hit the road here this year, it just made sense to join Pearl and speak … with one industry voice. I think it will speed up the rollout and the ultimate adoption of NextGen TV.”
NAB, legal counsel for Pearl TV and the general counsel of Meredith met last week with staff of the FCC Media Bureau to discuss the transition to NextGen TV and recommend a change in what broadcasters submit to the agency as part of their ATSC 3.0 license applications to allay concerns over possible contractual indemnification issues.
The annual consumer electronics bazaar offered an important stage for fledgling NextGen TV this week, while also allowing varied glimpses at 5G, anticipatory technology and acres of beautiful new screens including the Samsung Sero that shifts from a horizontal to vertical perspective.
With NextGen TV set to take the mainstage at CES, Synamedia joins the largest industry test bed for ATSC 3.0 services.
Next week’s CES in Las Vegas will once again take over the Strip with a sprawling, frenetic glimpse into tomorrow’s consumer technology. This time, NextGen TV will make its show floor debut, and hopes are high consumers will notice.
The Phoenix Model Market partners and Pearl TV today unveiled additional NextGen TV development resources for broadcasters and consumer technology companies.
The array of options for over-the-air 3.0 is dizzying. But with roughly 75% of TV households still subscribing to cable, satellite or telco services — and retransmission fees from providing their signals to such pay-TV operators making up a growing portion of broadcasters’ revenue — it’s clear that 3.0 needs to work with cable in order to be a long-term success.
While conversations between broadcasters and car makers are just starting, ATSC 3.0 proponents say that given the three-to-five-year build cycle of a typical new model it’s crucial to get 3.0 receiver chips into car makers’ design plans by next spring so they’re ready to roll in 2024, by which time next-gen stations will be broadcasting across the U.S.
A consortium of station groups pledges to launch the new next-gen transmission standard in top markets by the end of next year. But while broadcasters seem to have found consensus on how to get 3.0 signals on-air, their long-term plans for business models are still unclear. And there are also some tough decisions broadcasters will need to make about what kind of single frequency network they need to build out.
Spectrum Co. and Pearl TV are expected to jointly announce ATSC 3.0 launches involving some 150 stations in 30 markets during next week’s gathering in Las Vegas. Their goal is to build a national footprint that will let broadcasters better compete with wireless companies and OTT providers while spurring the development of 3.0-ready TV sets and other consumer devices.
A new Magid survey reports consumers find the most value in the combination of features, with the pairing of 4K enhanced video with high dynamic range and immersive 3D audio having the broadest appeal.
Broadcasters and consumer electronics makers stood united at TVN’s TV2020 conference today in working toward introduction of ATSC 3.0 services of some kind in markets by 2020. The initial services have yet to be determined, but will probably include 4K HDR UltraHD and immersive audio.
NPG is partnering with the NAB and Pearl TV alliance of broadcasters to launch the new 3.0 standard in Santa Barbara on ABC affiliate KSBB. The test is designed to allow broadcasters in the nation’s mid-to-smaller markets see exactly how next-gen TV will enhance services for local viewers and for broadcasters.
Cars will soon regularly receive ATSC 3.0 signals from Phoenix broadcasters taking part in the latest facet of an ongoing trial of Next-Gen TV. Pearl TV, which is leading the Phoenix Model Market project of 12 stations, and Avis Budget Group announced Oct. 15 they will begin testing various use cases for TV-delivered signals to passenger cars early next year.