A new survey by Penthera found that lengthy buffering and repetitive commercials can result in viewers abandoning programming, behavior that hurts streaming platforms and advertisers. More viewers are turning to downloading as a way to get better performance when watching videos. Penthera’s fourth annual survey of streaming video viewers in the U.S. found that in 2021, the average adult will spend 2 hours and 29 minutes watching digital video, an increase of 6%. At the same time, a higher percentage of viewers report experiencing frustrations when they stream— 92% versus 2020.
Penthera, a provider of mobile video streaming software, has been qualified by Akamai, the intelligent edge platform for securing and delivering digital experiences, as a Media Technology Partner. Penthera’s Download2Go and other solutions that […]
