Time Inc., still the biggest magazine publisher in the U.S., launched the People/Entertainment Weekly Network (PEN) today, delivering free-to-view, ad-supported streaming of original series and documentaries. The well-backed channel launches with ample distribution in place via Amazon Fire TV, Apple TV, Google Chromecast and Comcast’s Xfinity TV, among other partnerships. The platform is also available via Roku, Apple iOS and Android.
Time Inc. will launch the People/Entertainment Weekly Network, an ad-supported, video streaming network, on Sept. 13. The move is a chance at diversification against continuing print declines as the video ad business continues to grow. The service will be free to users and available live or on demand, focusing on celebrities, human interest and entertainment stories and live events.