Little Caesars has signed a deal to be the official pizza delivery company of the National Hockey League as longtime sponsor Pepsi launches a sweepstakes. The partnership between the league and the pizza restaurant begins immediately and runs through the 2020-21 season. Fans will see the Little Caesars brand displayed in a corner in-ice ad position during every game of the 2020 Stanley Cup Qualifiers and 2020 Stanley Cup Playoffs, as well all exhibition games.
NEW YORK (AP) — Cindy Crawford is heading back to the Super Bowl: The model has recreated her iconic 1992 Super Bowl ad for Pepsi, now featuring her 18-year-old son. Crawford recently filmed the commercial, which will debut at Super Bowl 52 on Feb. 4. It includes her son, Presley Walker Gerber, as well as […]
Pepsi recently used a three-episode plot line to attach itself to the Fox drama Empire. It’s latest effort to hitch itself to the show can be counted in seconds, not weeks. The beverage maker ran the first of what it says will be dozens of five-second ads featuring various emojis placed on bottles of its flagship soda.
The soda giant says it struck a multiyear deal with the National Football League to sponsor the big game’s musical performance. Financial terms and the exact duration of the deal were not disclosed. The Purchase, N.Y.-based company says it also bought 60 seconds of ad time during the big game, which has seen record ratings for the past three years.
Consumers download the iPhone check-in app IntoNow and hit it while a Pepsi commercial plays on their TV. Audio-fingerprinting technology then recognizes the ad and a coupon gets downloaded to their phone for a free 20-ounce bottle of Pepsi Max.
The beverage giant, whose Pepsi has dropped to the No. 3 soft drink behind Diet Coke, took a pass on sponsoring American Idol when the show launched nine years ago. It’s not about to make the same mistake twice.
Fox will announce today that Pepsi is the sole season-long sponsor for The X Factor, a competition Simon Cowell is bringing to the United States.