TVN FOCUS ON ADVERTISING
TVN Focus On Advertising | Per-Performance Deals Gain Momentum
E.W. Scripps draws more than 70% of its national spot revenue from per-performance transactions, one of a handful of station groups that have moved to that model. In a TVNewsCheck webinar last week, executives from Scripps, MagnaGlobal, ProVantageX and Horizon agreed that per-performance campaigns are beneficial for all parties involved.
