Olympics Ad Sales Soar For Belo

“We’ll finish about 25% ahead of the [2008 Beijing] China Games with over $12 million,” said Peter Diaz, president-media operations, in Belo’s Wall Street conference call. And Belo President-CEO Dunia Shive told analysts that 3Q spot is strong after weakness in national brought 2Q ad sales, excluding political, in slightly below a year ago.