
Stern, a former Time Warner Cable executive whose oversight includes Apple TV Plus, will leave the tech giant at the end of January.
Apple has hired former Time Warner Cable executive Peter Stern as a VP working on cloud services, which includes the technology company’s subscription offerings such as Apple Music and a potential streaming television service.
Cable TV will evolve into a “Pandora-like model,” with a viewer’s personalized favorites playing sequentially, predicts Peter Stern, Time Warner Cable EVP and chief strategy officer. In the future, “customers can consume television in a passive way, so they don’t have to plan ahead like they do with the DVR model.”