After 80-plus years in the rep business, Petry shut down on Tuesday, a victim of steadily eroding business in an increasingly consolidated industry.
Petry has been losing a steady stream of clients due to station consolidation and to the periodic raids that reps stage on each other’s business. Last month, news broke that Petry had lost its biggest client, LIN Media, which is going to Katz Television, as well as the Journal Broadcast Group.
Just days after news that Petry Media had lost Journal Broadcast to Katz Television comes reports that LIN Media is taking its rep business elsewhere. No offfical word yet from Petry or LIN.