OPEN MIKE BY PETTER OLE JAKOBSEN
Automation Is Key To New Media Distribution
Broadcasters can extend their branded content to a global audience to capitalize on new revenue streams such as subscriptions and online advertising. But multiplatform distribution is technically complex, requiring support for thousands of mobile handheld device models, each with its own technical specifications. And while we’ve made great strides in solving the technical problems of serving media to thousands of mobile handheld devices, there are still creative problems yet to be resolved.
