ANA Sues Over Drug Price Disclosure Mandate

The Association of National Advertisers has joined with three pharmaceutical companies in a challenge to a new federal rule requiring that television ads for prescription drugs include their list price.

New Drugs Push Up Pharma Ad Dollars

Three major new treatments drive much of the bump in ad spending during first-half 2015, partly offsetting declines in major categories such as auto and retail.

MEDIA ECONOMY

Pharmaceuticals: Why Ad Spending’s Ailing

The category has been in decline for years, afflicted by fears over government regulation and a lack of new drugs to tout to consumers. Last year, spending in the category declined almost 4%.