TV spending and demand are on par with last year. The market is active but negotiable, and the Democrats’ arrival won’t generate appreciable gains. Come fall, however, expect a political battleground.
The Philadelphia media market is having a healthy year, boosted by greater-than-expected political spending in the spring. Overall TV spending is flat to up slightly versus a year ago, with cost-per-points generally flat across the board versus 2014.
The Sunlight Foundation, a nonpartisan nonprofit that advocates for open government, took a look at 30 minutes of local television — specifically, Philadelphia’s CBS-owned KYW. Researchers watched the station’s 6:00 p.m. newscast and found plenty of politics — in the form of nasty political ads — but absolutely no news coverage of the political races themselves.
Philadelphia is a healthy media market buzzing with a strong start to the NFL season for the city’s beloved Eagles and bracing itself for another surge of political advertising next month.
WPVI has dominated local news viewing in Philadelphia for almost four decades. That did not change in the latest May book. The ABC O&O was No. 1 in news at 5, 6 and 11 p.m., despite losing audience in all three slots, according to a TVNewsCheck analysis of the Nielsen’s May-over-May count of weekday viewers […]
Auto advertising is sparking healthy first-half TV ad spending in Philadelphia. The snow and ice that battered the East Coast this winter led to slower than expected sales for auto dealerships in the area. People don’t come out to test drive and buy cars when it’s messy outside, and dealers reported sluggish sales. With spring in full swing, local auto dealers have boosted spending considerably to get people into showrooms.
Newsy Ramps Up For 24/7 News
Spending is down from last year, and you can get your client on the air on relatively short notice. Even with sales picking up in second quarter, the market isn’t expected to match last year. In addition, radio is down as some advertisers test Pandora.
Philadelphia is a healthy, stable media market that’s flat to last year, despite the fact the political ad spending has come in much lower than originally expected. It is the nation’s No. 4 TV market and No. 7 radio market, but buyers say there are better deals here than in other large markets.
In contrast to many other markets around the country, Philadelphia is not seeing a big bump in ad spending so far in 2012. Demand, spending and pricing all down compared to last year at this time.
Though traditional media sites rule the online roost in the city that was the cradle of democracy in this country, community-driven sites are proliferating, serving a market hungry for local news and sports. Philadelphia boasts some 260 blogs and hyperlocal news sites and possibly more on the way.
The CBS O&O in Philadelphia got its new, custom CBS-3 Mobile Weather Lab just in time for this winter’s record snow storms. Part live mobile weather unit and part promotional vehicle, the Audi Q7 Quattro four-wheel drive SUV has real time National Weather Service radar, two dashboard mounted video cameras, GPS navigation, a 42-inch Sony monitor, two Apple iPads, Skype two-way video, wireless broadband Internet and digital microwave connectivity.
The first snowflake has yet to hit the ground, but CBS O&O KYW Philadelphia (DMA 4) unveiled its newest weapon in storm coverage Monday at 4 p.m. on Eyewitness News. The CBS 3 Mobile Weather Lab, a state-of-the-art weather station on wheels, broadcast live from the Franklin Institute with Meteorologists Kathy Orr and Carol Erickson […]
The PBS station has launched a new hyperlocal news site, Newsworks that represents serious competition for The Philadelphia Inquirer‘s philly.com and NBCPhiladelphia.com, which have been criticized for being light on serious news.