Philly.com To Debut Paywall Next Week

Looking For Philadelphia’s Digital Audience

How do you engage readers with local reporting? That’s the question that Diana Lind is tackling in Philadelphia. Lind recently joined Philly.com as the new director of digital audience development, a role created to better connect the community with journalism produced by the newsrooms of both the Philadelphia Inquirer and the Philadelphia Daily News. After a year of highly-publicized internal turbulence, new reader-focused energy may be just the thing Philly.com needs.