TV and radio spending are down from last year, though December has been stronger. On TV, spending in 2015 has slipped high single-digit percentages versus last year, though the market has rebounded in recent weeks. Top TV categories include auto and wireless, and of course Steelers and Penguins games draw lots of advertisers.
The market has been slower this year, with ratings down. Sports teams like the Pirates and Steelers are the biggest draw on TV and on radio, where pricing is flat.