It’s not easy being an indie standalone channel in the era of cord-cutting and “too much TV.” Participant Media learned that the hard way, moving to pull the plug on its three-year-old cable network Pivot TV, writing off a $200 million initial investment and further tens of millions in costs.
Participant Media today announced two promotions of Pivot television executives — Jerry Blake to EVP of business and legal affairs and Carla Lewis-Long to SVP of distribution. Blake will continue to be based out of Pivot’s Los Angeles office, reporting to Participant Media’s Chief Financial Officer Bob Murphy. While Lewis-Long will continue to be based […]
From an honorable woman entangled in Israeli-Palestine conflicts to a virginal Jane, from a faux-American spy to an irrepressible North Dakota cop, strong, multi-dimensional women stand out in the 74th Peabody Awards’ entertainment winners, affirming the continuing expansion of significant roles for women on television. Other winners will be announced prior to the awards being presented in New York on Sunday, May 31, in the awards’ first nighttime, red-carpet ceremony. Pivot TV will use the ceremony as the backbone of a 90-minute Peabody special that it will premiere June 21. See the list of winners announced so far here.
Participant Media announced the change Monday, saying Evan Shapiro had left the company’s cable channel to be succeeded by Kent Rees, who has been the cable network’s EVP of marketing and scheduling.
NEWARK, N.J. (AP) — A new show wants to redefine the meaning of trashy television. “Human Resources,” which debuts Friday on the Pivot network, will focus not on hard-partying beachgoers but on a socially conscious recycling company. The “reality docu-drama” chronicles what it is like to work at the Trenton-based company TerraCycle Inc. Founded in […]
Rentrak Corp. on Thursday announced a multi-year TV Essentials contract with Pivot, Participant Media’s new cable network targeting millennials (18-34 year-olds) launching Aug. 1. Pivot will offer a mix of original series, acquired programming and TV premieres of films and documentaries. The network will use Rentrak’s TV measurement for audience and advertising research. “The insight […]
The new 40 million subscriber millennials-targeted cable network from Participant TV has a name: Pivot. Veteran cable TV executive Evan Shapiro, president of Participant TV, told reporters at an upfront briefing the new network, targeting young viewers 15-34, will start up Aug. 1 with a network tagline: “It’s Your Turn.”