PlaceIQ And FourthWall Media Partner To Connect TV Advertising With In-Store Visits

FourthWall Media, a provider of television analytics, and PlaceIQ, which offers aggregated location data, have partnered to help advertisers and brands see, measure and improve the effectiveness of their TV advertising on in-store visitations. Powered by FourthWall’s Reveal analytics platform, the offering uses anonymized matching of TV ad exposures with mobile location data to determine the impact […]

PlaceIQ, Rentrak Add Mobile Location To TV Ratings