The two companies are partnering to create a fully automated integration between TubeMogul’s demand-side ad platform and Placemedia’s supply-side platform that reaches 85% of U.S. TV households.
UPFRONTS 2015
Placemedia Rolls Out ‘Programmatic Upfront’
Placemedia, a supply-side platform (SSP) for linear television, on Thursday announced it will offer programmatically sold inventory at the the TV upfront. The “programmatic upfront” inventory will be available through ad tech platforms The Trade Desk, Tremor Video and Collective.
