WideOrbit Selects Tru Optik Data Marketplace To Power Streaming Audio And Podcast Audience Targeting

Tru Optik is partnering with WideOrbit, a provider of premium broadcast technology and the largest sell-side processor of premium digital and linear advertising. Tru Optik’s Data Marketplace will be integrated into WideOrbit’s Digital Suite to bring enhanced audience targeting to streaming radio and podcast advertising. With 37% of Americans (104 million) listening to podcasts monthly […]